Margaret's qualitative research practice is built on her foundation of:
- University education B.A. (Hons) and MLIS (Masters of Library and Information Science).
- Over 25 years in the market research field as a talented Qualitative Research Professional, primarily conducting focus groups and facilitating Ideation Workshops. She has certification as a CMRP (Certified Market Research Professional).
- Training in Creative Problem Solving with Creative Education Foundation and Synectics.
- Corporate management positions (Apple Computers, FCB Advertising, Research Dimensions).
- Small business owner of her research practice (15 years).
- Member of MRIA (Marketing Research and Intelligence Association).
- Professional Marketing Research Society
- American Marketing Association
- Canada On-Line
- Qualitative Research Council of America
- Qualitative Research Division (MRIA)